Assoittica, one of the major national associations in the fish sector and a member of the Italy-IORA Committee, has signed an agreement with the Agribusiness Department of Intesa Sanpaolo, the European banking credit giant, at the Department of Veterinary Medicine and Zootechnics in Naples. The agreement aims at creating initiatives for Italian fish companies, in order to relaunch and strengthen the fishing sector and its operators. In the recent past, the two companies had the opportunity to collaborate, particularly last May during the Digital Seafood Trade Show. The international fair conceived by Assoittica, of which IORA was an official partner, represented for all companies in the sector an important opportunity to develop new marketing strategies, ideas for accessing credit, and opening up to new markets. On that occasion, a webinar was organized with the collaboration of Intesa Sanpaolo: “The circular economy in the national fish industry projected at an international level“. The discussion has then continued and an agreement was signed today creating a network of contacts and activities in every part of the world: a real “Working group” composed by the various member companies, which will give the entire sector of the supply chain the opportunity to grow its business, also thanks to the massive presence of branches of the Intesa Sanpaolo Group around the world. The main objectives pursued with this agreement are the creation of “Specialist support tools”, “Support for internationalization”, “Facilitating access to European funds”, “Initiatives in the field of research, innovation, and circular economy”

The Secretary-General of AssoitticaGiuseppe Palma commented on the recent deal “The memorandum of understanding just signed is an exceptional as well as unique initiative that involves companies in the fishing sector in identifying the tools and initiatives that are being studied together for the first time to the Intesa Sanpaolo group. The starting point of the agreement is the safety and quality of fish products and it is for this reason that the seat of the Veterinary Medicine and Zootechnical Department of Naples of the Federico II University of Naples was chosen, which, as a veterinary faculty, deals with, among other activities, especially food safety“.

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